State Farm Redesign
Year 2020
Technology Photoshop, Axure, Figma
Categories UX / UI Design
Project Goal

State Farm website redesign. 

As the Digital Experience Architect on the team, I worked with the Creative Director and Product Owner to create a strategy based on our customers needs and business requirements.

Throughout the process we were able to create unique and patentable  interactions and processes that revolutionized how customers interacted with State Farm online.

One of the more unique items that I thought to include was a module on the home page that allowed users to quickly access their most used tasks.  Relying on data and extensive research, a “Quick Action Module” was placed on the top right of the home page.

Cleaning up the home page and removing tons of navigation options was also a key aspect of this project.  The strategy was to allow customers to “navigate” the entire experience by exploring their mostly used tasks within the experience.

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