Wells Fargo needed to modernize the Deposits experience as part of a broader initiative to transition all digital properties to responsive design. While the strategic vision was clear, the challenge was in the execution: how do we redesign critical customer journeys for deposits in a way that is intuitive, scalable, and consistent with the broader Wells Fargo ecosystem?

My Role
Senior Product Designer

Led customer journey mapping and responsive redesign for Deposits.
Collaborated with product managers, developers, and leadership teams.
Designed new interaction patterns that could scale across multiple Wells Fargo products.

The UX Design Process

1. Research & Discovery

• Audited the existing Deposits workflows to uncover usability gaps.
• Reviewed analytics to identify friction points where users were dropping off.
• Benchmarked other financial institutions for responsive best practices.
• Conducted stakeholder interviews to align on business priorities.

2. Define
We set clear design goals:

• Create a responsive experience that worked seamlessly across desktop, tablet, and mobile.
• Ensure consistency with Wells Fargo’s broader design system.
• Simplify complex deposit journeys to improve usability and reduce customer confusion.

3. Ideation & Design

• Created customer journey maps to visualize pain points and opportunities.
• Sketched multiple design directions before moving into wireframes.
• Built responsive wireframes and high-fidelity mockups in Figma.
• Iterated through several rounds of revisions, refining flows to balance user needs with business requirements.

4. Prototyping & Testing

• Developed interactive prototypes to test new deposit flows.
• Conducted usability testing with representative users.
• Collected feedback to refine interactions, navigation, and content hierarchy.
• Partnered with developers to validate technical feasibility early in the process.

5. Implementation & Collaboration

• Delivered polished responsive designs for Deposits.
• Created new design patterns (e.g., form interactions, responsive tables, error handling) that were later applied to other Wells Fargo products.
• Worked with leadership to extend the redesign strategy across multiple properties.

Outcome & Impact

• Modernized the Deposits experience into a fully responsive workflow.
• Improved usability and accessibility, helping customers complete transactions more smoothly.
• Established new design patterns that became part of Wells Fargo’s broader design system.
• Influenced the redesign direction of other Wells Fargo properties, amplifying the impact of our work beyond Deposits.