As an entrepreneurial user experience expert, I am widely recognized for my strong leadership skills and my ability to create environments that stimulate both productivity and creativity.
My name is Mark-Anthony Rowland, and my professional journey revolves around user experience in the world of entrepreneurship. My expertise spans multiple industries, and I am acknowledged as a formidable leader known for nurturing environments that foster productivity and innovation.
When it comes to UX (user experience), I have an unwavering customer-centric approach. I firmly believe that a product must cater to its users; otherwise, it serves no real purpose.
My profile boasts exceptional skills in team building and leadership. I consistently deliver proven results.
Over the course of my career, I have demonstrated a steadfast commitment to achieving success at every turn. Moreover, my business acumen enables me to effectively translate business challenges into innovative technological solutions.
Check out some of my recent articles:
Demystified: Modern Website Navigation
The Software Development Experience
UX Research: When to Test, What to Test & How to Test
Successful Projects: State Farm Mobile App
Successful Projects: State Farm Home Page Redesign
The User Experience Triangle: Architecture, Design & Research
When it comes to user experience (UX), my top priority is the customer. I strongly believe that a product must be truly usable to serve its intended purpose. Moreover, my leadership abilities and talent for promoting teamwork have consistently achieved tangible outcomes throughout my career.
Designing tomorrow's experiences today – I create experiences that shape user-centric interfaces that redefine digital engagement.
As a seasoned UX leader, I combine strategic vision and hands-on expertise to inspire teams and create digital solutions that leave a lasting impact.
At Equifax, I led the UX efforts for the USIS Ignite Marketplace team, which developed applications for various B2B customers across multiple vertical markets.
I enhanced the visual experience and customer journeys for several new applications using Figma prototypes. By creating detailed journey maps, themes, and templates, we successfully transitioned deliverables into a new responsive format, ensuring compatibility across all devices.
At Wells Fargo, I collaborated with teams to ensure that product designs met customer needs. This involved meeting key performance indicators (KPIs), implementing research-based strategies, and helping teams maximize their effectiveness. My role was to translate the wants and needs of the product teams into product design features.
At State Farm, my first two major projects were the redesign of the State Farm Mobile App and the redesign of the State Farm website.
During my time at AT&T, I established the foundation for the mobile UI practice for the company's online presence.
Additionally while at AT&T , I developed a team of information architects and visual designers to create AT&T's first HTML5 implementation of its mobile interface.
A collection of my favorite projects that I’ve designed recently..
