I’m a Senior UX designer who loves blending big-picture thinking with hands-on creativity. I’m at my best when I’m leading teams, building energy, and creating spaces where people feel inspired to do their best work.
Hi, I’m Mark-Anthony Rowland.
I design and lead the creation of digital products that are intuitive, purposeful, and built to solve real problems. Over more than a decade, I’ve guided teams and projects across finance, telecom, and enterprise platforms, ensuring every solution meets user needs while supporting business goals.
I believe great design starts with empathy and ends with measurable impact. That perspective shapes my leadership style—collaborative, practical, and focused on mentoring designers while fostering creativity and innovation that deliver lasting value.
At my core, I believe design is about empathy. Products should solve problems and add value to people’s lives. That belief drives my work and my leadership style, where I focus on collaboration, mentorship, and building teams that thrive on creativity and innovation.
For me, UX always starts with the customer. If a product isn’t genuinely usable, it can’t do what it’s meant to do. I focus on designing with that in mind, while also leading teams in a way that keeps collaboration strong and results real.
Designing tomorrow's experiences today – I create experiences that shape user-centric interfaces that redefine digital engagement.
As a seasoned UX leader, I combine strategic vision and hands-on expertise to inspire teams and create digital solutions that leave a lasting impact.
UX Design Lead
Bank of America – Contract
Kennesaw, GA | October 2024 – Present
Spearheaded migration from fragmented Sketch/InVision files to a centralized, scalable Figma design system for internal Audit and Sarbanes-Oxley compliance tools.
Standardized over 40+ UI components, driving consistency and cutting design dev time by 30%.
Partnered with product managers to translate evolving regulatory workflows into intuitive dashboard components.
Established atomic design principles and variant logic for cross-functional reusability.
Senior Lead UX Designer
Equifax – Contract
Alpharetta, GA | October 2023 – October 2024
Directed end-to-end UX strategy for the B2B Ignite Marketplace, serving cross-industry partners in finance, insurance, and telecom.
Designed modular, responsive layouts that surfaced product recommendations and data insights in context.
Created high-fidelity journey maps and data visualizations to validate enterprise search and filter flows.
Senior Product Designer
Wells Fargo – Contract
Atlanta, GA | February 2022 – October 2023
Redesigned the small business onboarding experience, increasing form completion and conversion rates by 20%.
Developed a conversational UI layer for common banking actions: check deposits, account balance checks, and appointment scheduling.
Collaborated with NLP/AI teams to train chatbot intents, structure dialog flows, and ensure error-recovery fallbacks.
Built responsive UI components and integrated them into Figma-based design systems.
Digital Experience Architect
State Farm
Atlanta, GA | August 2016 – January 2022
Led full-scale redesign of StateFarm.com and mobile app, transforming static landing pages into journey-based user flows for insurance and banking products.
Built a conversational quoting interface that simplified policy selection and drove guided engagement.
Conducted competitive analysis and co-led workshops to define conversational UX patterns aligned with enterprise NLP capabilities.
Improved customer satisfaction scores by 15% through mobile-first responsive redesign and microinteraction improvements.
UX Lead & Information Architect / Manager
AT&T
Atlanta, GA | August 2010 – August 2016
Pioneered AT&T’s first responsive mobile web experience using HTML5 and scalable CSS frameworks.
Led multi-disciplinary teams across mobile and enterprise projects, integrating voice-and-gesture UX explorations.
Re-architected information flows across telecom, device, and plan tools, reducing user friction by 25%.
UX Lead & Information Architect
Vipernet International
Atlanta, GA | April 2009 – August 2010
Delivered eCommerce prototypes and transactional flows for financial platforms.
Built responsive sites and CMS systems that improved conversion and session time by 30%.
Director of Software Development
Xiocom Wireless
Atlanta, GA | April 2007 – April 2009
Managed full-stack engineering team for XIOS broadband management suite.
Delivered scalable SaaS tools that improved system efficiency by 40%.
Independent Consultant
April 2002 – April 2007
Launched digital experiences in broadband, workflow management, and early social platforms.
Secured $5M+ in government and private sector UX contracts.
A collection of my favorite projects that I’ve designed recently..
